Apple enters a new market
In this economy it is hard for new companies to enter the market, especially in a market with a lot of competition such as the video game market. Well Apple has done just that by entering the hand held video game market with their 3rd gen iPod touch devices says nintendo ds r4. I do not think it will be very easy for Apple to just waltz in and take over the video game industry like they already did in the smart phone market with their iPhones that they have sold all over the world. Apple will do well but it will take time.